Banesco is one of the largest banks in Venezuela, with more than 440 branches nationally, and an international growing market, with offices in the Americas—Colombia, Dominican Republic, Puerto Rico, the United States—and in Europe—Spain.
The project consisted of a brand revamp, primarily focused on a new signage system for all the bank branches. It included exterior and interior signage, as well as the interior design of the branches—customer service area, cashier counters area, and self-service zone—ATMs.
We also revamped the corporate identity, and redesigned all collateral materials, from checks and bank passbooks, through credit cards, employee ID’s, and the new Brand Style Guide.
